About Purple Shamrock Strategy
Data-Driven Thinking. Creative Execution.
Purple Shamrock Strategy is a boutique growth consultancy helping e-commerce and lifestyle brands scale through smarter strategy, analytics, and creative optimization.
We believe that great marketing happens at the intersection of data and storytelling — where insight meets execution. Every brand we partner with gains not just a strategist, but a hands-on operator who understands how to turn numbers into growth.
Led by Experience That Bridges Agency and Entrepreneurship
Founded by Dan Glavin, Purple Shamrock Strategy brings two decades of expertise from leading analytics and digital strategy at top agencies and tech companies.
Dan has guided marketing and data strategy for global brands across industries — from entertainment and retail to tech and CPG — before launching his own portfolio of successful e-commerce brands under Leprechaun Capital.
That dual perspective — corporate precision and entrepreneurial drive — defines how we help clients grow.
Our Approach
We blend analytics, creative strategy, and testing frameworks to unlock consistent growth.
• Clarity through data: Build a foundation of accurate tracking and insight.
• Creative intelligence: Let content and offer decisions be driven by performance.
• Scalable systems: Design structures that let brands grow profitably over time.
Our goal isn’t to just manage your campaigns — it’s to turn your marketing into a measurable growth engine.
Ready to transform how your brand grows?
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